Case Study: Runzheimer

Baird Successfully Positions Runzheimer, a Leader in Workforce Mobility Reimbursement Software and Services, for Simultaneous Acquisition and Merger

As the exclusive financial advisor to Runzheimer, Baird delivered a pre-emptive offer for the leading provider of in-vehicle, mobile software technology from Thoma Bravo, a tech-focused private equity firm.

Transaction Overview

On January 17, 2018, Thoma Bravo LLC announced it had entered into an agreement to acquire both Runzheimer and Motus. The transaction also closed on this date.

  • Runzheimer: Third-generation, family-owned business. Leader in workforce mobility reimbursement software and services. Renowned for best-in-class client experiences and integrity-driven corporate culture.
  • Simultaneous Acquisition and Merger: The transaction was part of the simultaneous acquisition of Runzheimer and Motus, and the two will be merged under Thoma Bravo.
  • Thoma Bravo: Financial sponsor focused on application and infrastructure software and tech-enabled services. It currently manages more than $17.0 billion in capital commitments.

Role of Baird's Global Technology & Services Team

Baird served as the exclusive financial advisor to Runzheimer, and our team of experienced investment bankers successfully:

  • Executed a thoughtful, targeted marketing process.
  • Managed and mitigated the risks of a complex transaction that included the sale of Runzheimer, preparing it for a simultaneous merger with a complementary firm and a tight due diligence process.
  • Delivered a pre-emptive offer at a premium valuation to our client.

Transaction Significance

This groundbreaking deal brought together the two complementary vehicle management and reimbursement platforms from Runzheimer and Motus, along with their combined approximately 2,000 corporate clients and 220,000 end users, under Thoma Bravo.

The resulting company will be able to better serve their clients and the rapidly expanding needs of the marketplace. The fleet solutions market has grown to represent a $2 billion industry that requires evolving technologies that improve workforce efficiency and maximize driver productivity.

Contact our team to discuss this transaction, the current conditions in the M&A market or our expertise in technology and services.
Jordan Klein
Jordan Klein
Managing Director
+1-312-609-4978
jklein@rwbaird.com
Mike Magluilo
Mike Magluilo
Managing Director
+1-303-413-3818
mmagluilo@rwbaird.com
John Moriarty
John Moriarty
Managing Director
+1-650-947-6811
jmoriarty@rwbaird.com
Kiran Paruchuru
Kiran Paruchuru
Managing Director
+1-312-609-4926
kparuchuru@rwbaird.com
Bret Schoch
Bret Schoch
Managing Director
+1-312-609-4965
bschoch@rwbaird.com
Jeremy Fiser
Jeremy Fiser
Vice President
+1-312-609-7064
jfiser@rwbaird.com